Skip to main content
This site is best viewed using the current browser version of Chrome, Firefox, Safari, Edge. If you are using an out-of-date browser version or unsupported browser version, you may not experience the complete effect when viewing the site.



Game-changing rodent control for high-pressure and sensitive situations

ACVM Registration No.V009647

Active ingredient(s): 0.75 g/kg Cholecalciferol

Selontra® Soft Bait Rodenticide is a highly effective, innovative rodent bait that rapidly controls rodent infestations and offers several unique advantages including shorter baiting regimes and higher palatability. Selontra is powered by a non-anticoagulant (non-AVK) active ingredient, and formulated into a stable, highly palatable soft block formulation.

All of which makes Selontra the smart new choice for rat and mouse baiting in sensitive or high-pressure situations.


Key benefits

  • Highly palatable and stable formulation
  • Non-anticoagulant active which does not bioaccumulate
  • Superior performance - up to three times faster control than anticoagulants
  • Stop-feeding effect that prevents bait wastage
  • Flexible and diverse use pattern

How it works

The active ingredient in Selontra is neither persistent nor bio-accumulative. Selontra controls rodents up to three times faster than anticoagulant rodenticides and has a stop-feeding effect, which results in reduced bait wastage and significant cost savings.

Studies on birds (quail and mallard) have shown that compared to rats and mice, they are approximately 50-times less sensitive to cholecalciferol. Secondary poisoning studies on 0.075% / 0.08% cholecalciferol baits have shown no signs of toxicosis in the cats, dogs or birds tested.*


*Eason, C.T. et al. (1996), Proc. 17. Vertebrate Pest Conf. 54-58.
Marshall, E.F. (1984), Proc. 11. Vertebrate Pest Conf. 95-98.
Erickson, W. and Urban, D. (2004).
Potential Risks of Nine Rodenticides to Birds and Non Target Mammals: A Comparative Approach. United States Environmental Protection Agency, Washington, D.C.

Situation Suitability